BroadcastMed FAQs

BroadcastMed is a healthcare media company that plans, produces, and promotes engaging healthcare content in the clinical setting using data-driven solutions to optimize marketing initiatives. BroadcastMed's proprietary, AI-driven data, yields unrivaled healthcare industry insights to guide future marketing strategies and decisions for its clients. BroadcastMed is also an innovative leader in the provisioning of recorded content, live streaming content, webinars, events, evaluations and accreditation, distribution of on demand content, self-paced educational courses, and other digital content needs.

The Audience Engagement Portal is a software service platform offered by BroadcastMed. The platform is licensed by client organizations looking to provide an online engagement portal ("Client Sites") to meet their user's needs. If you are reading this, you are currently on a Client Site instance of the Audience Engagement Portal.

Each Client Site is slightly different depending on the needs of the Client Site. However, below is standard information that is captured.

• Account Creation fields that are or may be required
  • First Name
  • Last Name
  • Email
  • Password *
    * If a Client Site is using a single sign on integration with the client's membership database then the users' password is not stored.

• Extended Profile Data

Some Client Sites are configured to require additional profile data that may include:

• Prefix
• Suffix
• Credentials
• Job Title
• Employer
• Phone
• Address
• City
• State
• Country
• Zip Code

If a Client Site does not require extended profile data during account creation, such data may be gathered in the following ways.

1. If the Client Site is utilizing a single sign on integration with the client's existing user management platform, ie; AMS, LMS, etc., additional user profile data may be extracted from the single sign on integration and populate the profile data fields on the Client Site.
2. If a user registers for an event on the Client Site, certain registration fields which are filled out during registration may populate profile data fields. For instance, selecting a country during event registration may populate your account profiles country field.
3. Under the "My Account" area of the Client Site you can choose to enter extended profile data at any time.

• Evaluation and Survey Data
  Client Sites may create Evaluations, Surveys and Tests associated with educational content, and events that users participate in while they use the site. Many times, taking an evaluation, survey or test is a requirement to receive accreditation for an activity. Data from forms submitted by users is saved into the Client Site database and linked to the user's main account.
• Registration Information
  Client Sites may create event pages that require registration. The event page could be used to register users for a physical event, or an online event such as a webinar or hybrid live stream. The registration data entered during registration is entered into the Client Site database and linked to the user's main account.
• Site Usage Information
  Additional usage information may also be collected, including how you are engaging with the site, viewing content on the site, navigating the site, and other such metrics and including performance and analytical data.

The data collected when a person uses a Client Site is used to facilitate the services and functionality of the Client Site. For this purpose, BroadcastMed is acting as a data processor and the Client Site is the data controller. This may include, but is not limited to:

• Viewing Educational Content
• Participating in an online event such as a webinar or live stream
• Interacting with other users via Discussion forums
• Obtaining Continuing Education credit
• Site performance
• Site analytics

For any information collected or obtained through other sites or means, such as visitors to www.broadcastmed.com, other branded site, social media sites, partner sites and other sources, please refer to the BroadcastMed Privacy Policy for additional information.

BroadcastMed will only share user data collected through Client Sites with third parties if the sharing of data is necessary for the functionality of the service provided. For example, if a user registers to attend a webinar via a Client Site, and the webinar is hosted on a third party's webinar platform, user data such as Name and Email may be passed to the third party through an integration. Data collected through other sites or means may be used in other ways. More information can be found in the BroadcastMed Privacy Policy.

A user can update most of their personal information via their My Account area of the site. In the case where personal information is not editable under the My Account area please contact support@broadcastmed.io.

BroadcastMed will provide your personal data in a machine-readable format upon request. Please send a request to privacy@broadcastmed.com.

BroadcastMed keeps your personal data only as long as necessary to provide you with the services offered on https://pv.broadcastmed.io/ and for legitimate and essential business purposes, complying with legal obligations, and resolving disputes.

If you request, BroadcastMed will delete or anonymize your personal data collected through the Client Site so that it no longer identifies you, unless, BroadcastMed is legally allowed or required to maintain certain personal data, including situations such as the following:

• If there is an unresolved issue relating to your account, such as an outstanding credit on your account or an unresolved claim or dispute BroadcastMed will retain the necessary personal data until the issue is resolved;
• Where BroadcastMed is required to retain personal data for legal, tax, audit, and accounting obligations, BroadcastMed will retain the necessary personal data for the period required by applicable law; and/or,
• Where necessary for BroadcastMed's legitimate business interests such as fraud prevention or to maintain the security of users.
• For any information collected or obtained through other sites or means, such as visitors to www.broadcastmed.com, other branded site, social media sites, partner sites and other sources.

California residents under the California Consumer Protection Act ("CCPA") have the right to make certain requests regarding their personal information. We will fulfill each of these requests to the extent required by law.

• You can ask us what personal information we have about you that is collected, stored, and how it is used.
• You can ask us to delete personal information that has been collected.

If you are a California Resident, you can exercise your rights described above by emailing privacy@broadcastmed.com. The information requested here is solely used for the purpose of verifying your identity and documenting your request. Additional information about BroadcastMed and CCPA can be found in the BroadcastMed Privacy Policy.